Case Study · Automation · Live
One founder, eight social platforms, and no time to post by hand. We built the system that turns each idea into the right post for every platform, waits for one approval, and then shows which posts actually sold something.
The Work
Post cards and clips made for the Leumas accounts. They lead with a number, not an adjective, because the brand's promise is clothes measured in centimetres.
Fit education · 4:5 card
Built for saves and shares. Education is what earns the follow.
Fit check · 9:16 video
One master, sent to TikTok, Reels and Shorts on the same day.
Building in public · card
Why the brand publishes every measurement.
Pinterest · 2:3 pin
Keyword title, linked to the matching journal guide.
Product · 9:16 loop
One piece in three colours, kept under a third of the feed.
Community · question card
Asks the audience what they need, and the comments feed next week's plan.
Honest by design
The house model is AI-generated, so every caption says so and each platform's AI-content label is switched on.
Platform-aware
No automated Reddit posts. The brand answers questions there as a person, with measurements.
Safe automation
The weekly job collects numbers and writes to the tracker. It can never publish or spend.
No overpromising
Posts state what a garment measures, never "guaranteed to fit". Only facts the site already publishes.
The Challenge
Leumas sells menswear measured for men 170 cm and under. Its audience lives across TikTok, Instagram, YouTube, Pinterest, Facebook, Threads, X and Reddit, and each one wants something different.
TikTok rewards a 30-second explainer with the hook on screen. Instagram rewards saves and DM shares. Pinterest wants a 2:3 pin with a keyword title and a link. Threads wants a question. Reddit punishes brands that post at all. Doing that properly, by hand, every week, is a full-time job for a founder who already has one.
And posting is only half of it. Likes and views say very little about a small brand's real question: which post sold a jacket? Without that answer, every week's plan is a guess.
The goal was a system where the founder makes the decisions, and the repetitive parts (formatting, scheduling, collecting numbers, comparing results) run on their own.
The Approach
Each idea starts as a single master: a 9:16 video or an education card. The system cuts it into what each platform rewards: Reels and Shorts without a watermark, 4:5 cards for saves, 2:3 pins with a keyword title, and short text for Threads and X. Captions follow written rules per platform, such as where links work, how many hashtags to use and when to post.
Every draft lands in a shared tracker with its platforms, time slot and caption. The founder reviews and approves, and only then is it scheduled to every platform in one step. The automation never publishes on its own, so the brand voice stays the founder's.
Each post carries its own tracking tag, and the store records that tag on the Shopify cart. When an order comes in, it's credited to the exact post and platform that brought the customer. Test orders are excluded. A post that sells beats a viral post that doesn't.
Every Monday a sync job pulls each post's numbers from all platforms, plus the orders it drove, into the tracker. Each post is compared only against its own platform's median and suggested a verdict: winner, keep, fix or drop. A lesson is written down only when at least two posts point the same way.
Where It Leads
The live store, also designed and built by LeumaStudio: every piece ranked by its measurements against your height.
The Outcome
Platforms
TikTok, Instagram, YouTube, Pinterest, Facebook, Threads, X and Reddit, run from one place.
Approval step
The founder approves once, and a post goes out everywhere it belongs.
A week
The Monday review: check verdicts, keep the lessons, approve next week's drafts.
A post with one sale beats a viral post with none. The Leumas social playbook
If your brand needs to show up on every platform but you don't have a content team, we can build you this system. Tell us about your brand. We'll reply within one business day.